@font-face{font-family:PJS;src:url(assets/fonts/pjs-800.woff2) format("woff2");font-weight:800;font-display:swap}
@font-face{font-family:Inter;src:url(assets/fonts/inter.woff2) format("woff2");font-weight:100 900;font-display:swap}
@font-face{font-family:JBM;src:url(assets/fonts/jbmono.woff2) format("woff2");font-weight:100 800;font-display:swap}
:root{--bg:#0E0E10;--card:#1C1C21;--line:#2E2E35;--mut:#A1A1AA;--lime:#D4FF3A;--fg:#fff;
--eo:cubic-bezier(.22,1,.36,1);--eio:cubic-bezier(.65,0,.35,1)}
*{box-sizing:border-box;margin:0}
html.lenis{height:auto}.lenis.lenis-smooth{scroll-behavior:auto}
body{background:var(--bg);color:var(--fg);font:16px/1.6 Inter,system-ui,sans-serif;-webkit-font-smoothing:antialiased}
h1,h2,h3{font-family:PJS,sans-serif;font-weight:800;letter-spacing:-.01em;line-height:1.05}
.mono{font-family:JBM,monospace;font-size:.78rem;letter-spacing:.04em;text-transform:uppercase}
.muted{color:var(--mut)}
a{color:inherit}
.proto-bar{background:var(--card);color:var(--mut);font:12px JBM,monospace;text-align:center;padding:6px 12px;border-bottom:1px solid var(--line)}
.nav{position:sticky;top:0;z-index:10;display:flex;align-items:center;justify-content:space-between;gap:20px;padding:14px clamp(20px,4vw,56px);background:var(--bg);border-bottom:1px solid var(--line)}
.nav nav{display:flex;gap:28px}.nav nav a{text-decoration:none;color:var(--mut);font-size:.92rem;transition:color .2s var(--eo)}.nav nav a:hover{color:var(--fg)}
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:48px;padding:0 26px;border-radius:999px;font-weight:600;text-decoration:none;border:1px solid var(--line);background:transparent;color:var(--fg);cursor:pointer;font-size:1rem;transition:transform .2s var(--eo),border-color .2s var(--eo)}
.btn:hover{border-color:var(--fg)}
.btn-lime{background:var(--lime);color:#0E0E10;border-color:var(--lime)}
.btn-sm{min-height:40px;padding:0 18px;font-size:.9rem}
:focus-visible{outline:2px solid var(--lime);outline-offset:3px}
.hero{display:grid;grid-template-columns:1.2fr .8fr;gap:clamp(32px,5vw,80px);align-items:center;padding:clamp(40px,7vw,96px) clamp(20px,4vw,56px);max-width:1320px;margin:auto}
.eyebrow{color:var(--mut);margin-bottom:18px}
h1{font-size:clamp(2.8rem,7vw,6rem)}
.mask>span{display:block;overflow:hidden;padding-bottom:.06em}.mask>span>span{display:block}
.lead{font-size:clamp(1.05rem,1.4vw,1.25rem);color:#d4d4d8;max-width:34em;margin:24px 0 32px}
.hero-cta{display:flex;gap:12px;flex-wrap:wrap}
.note{margin-top:20px;color:var(--mut);font-size:.9rem}
.hero-phone{position:relative;justify-self:center;width:min(100%,360px);aspect-ratio:9/16;border-radius:28px;overflow:hidden;border:1px solid var(--line);background:var(--card)}
.hero-phone video,.tile video{width:100%;height:100%;object-fit:cover;display:block}
.tag{position:absolute;top:12px;left:12px;background:rgba(14,14,16,.82);color:var(--fg);padding:5px 9px;border-radius:6px;border:1px solid var(--line);font-size:.68rem}
.section{padding:clamp(64px,9vw,128px) clamp(20px,4vw,56px);max-width:1320px;margin:auto;border-top:1px solid var(--line)}
.section-head{max-width:720px;margin-bottom:48px}
h2{font-size:clamp(2.1rem,4.6vw,3.8rem);margin-bottom:16px}
.row-title{color:var(--mut);margin:36px 0 16px}
.row{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.tile{position:relative}
.tile video,.ph-box{aspect-ratio:9/16;border-radius:18px;border:1px solid var(--line);background:var(--card)}
.tile p{margin-top:10px;font-size:.92rem;color:var(--mut)}
.ph-box{display:flex;flex-direction:column;justify-content:center;align-items:center;gap:8px;text-align:center;padding:20px;border-style:dashed;color:var(--mut)}
.ph-box span:last-child{color:var(--fg);font-weight:600}
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;align-items:stretch}
.card{background:var(--card);border:1px solid var(--line);border-radius:20px;padding:32px;display:flex;flex-direction:column;gap:18px}
.card-hi{border-color:var(--fg)}
.badge{color:var(--mut)}
.card h3{font-size:1.6rem}
.price{font-size:2.2rem;text-transform:none;letter-spacing:0;color:var(--fg)}.price small{font-size:.9rem;color:var(--mut)}
.card ul{list-style:none;padding:0;flex:1;display:grid;gap:8px;align-content:start}
.card li{padding-left:22px;position:relative}.card li:before{content:"";position:absolute;left:0;top:.7em;width:10px;height:2px;background:var(--mut)}
.fine{max-width:760px;margin-top:32px;font-size:.92rem}
.steps{list-style:none;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.steps li{border-top:1px solid var(--fg);padding-top:20px}.steps .num{color:var(--mut)}.steps h3{font-size:1.5rem;margin:10px 0}
.steps p{color:var(--mut)}
.upsell{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}
.upsell .btn{margin-top:24px}
.upsell-demo{position:relative;background:var(--card);border:1px solid var(--line);border-radius:20px;padding:24px;aspect-ratio:4/3;display:flex;flex-direction:column;gap:14px}
.ud-bar{display:flex;gap:6px}.ud-bar i{width:10px;height:10px;border-radius:50%;background:var(--line)}
.ud-line{height:22px;border-radius:6px;background:#2E2E35}.w80{width:80%;margin-top:28px}.w60{width:55%;background:#26262c}
.ud-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;flex:1;margin-top:16px}.ud-grid div{border:1px solid var(--line);border-radius:10px}
.upsell-demo .tag{top:auto;bottom:14px;left:auto;right:14px}
.brief form{background:var(--card);border:1px solid var(--line);border-radius:20px;padding:clamp(20px,3vw,40px);display:grid;gap:18px;max-width:880px}
.proto-note{color:var(--fg);border:1px dashed var(--mut);padding:10px 14px;border-radius:10px;text-transform:none}
.grid2{display:grid;grid-template-columns:1fr 1fr;gap:16px}
label{display:grid;gap:6px;font-size:.9rem;color:var(--mut)}
input,select,textarea{font:inherit;color:var(--fg);background:var(--bg);border:1px solid var(--line);border-radius:10px;padding:12px 14px;min-height:48px}
.brief .btn{justify-self:start}
.form-done{color:var(--fg);text-transform:none}
.honesty{max-width:880px;margin-top:28px;padding:20px 24px;border:1px solid var(--line);border-radius:14px;color:var(--mut)}.honesty strong{color:var(--fg)}
.foot{display:flex;gap:14px;align-items:center;padding:32px clamp(20px,4vw,56px);border-top:1px solid var(--line)}
@media (max-width:900px){
 .nav nav{display:none}
 .hero,.upsell{grid-template-columns:1fr}
 .hero-phone{width:min(100%,320px)}
 .row{grid-template-columns:none;grid-auto-flow:column;grid-auto-columns:62%;overflow-x:auto;scroll-snap-type:x mandatory;padding-bottom:8px}
 .tile{scroll-snap-align:start}
 .cards,.steps,.grid2{grid-template-columns:1fr}
}
@media (prefers-reduced-motion:reduce){*{transition-duration:.01ms!important}}
/* v1.1 */
.nav-text{color:var(--mut);font-size:.92rem;text-decoration:underline;text-underline-offset:4px}
.hero{grid-template-columns:1.15fr .85fr;grid-template-areas:"k p" "h p" "l p" "c p" "n p";row-gap:0;align-items:start}
.hero .eyebrow{grid-area:k;align-self:end}.hero h1{grid-area:h}.hero .lead{grid-area:l}.hero .hero-cta{grid-area:c}.hero .note{grid-area:n}
.hero-phone{grid-area:p;align-self:center;width:360px}
h1{font-size:clamp(2.4rem,5.4vw,4.8rem)}
.pill{position:absolute;top:12px;left:50%;transform:translateX(-50%);white-space:nowrap;background:rgba(14,14,16,.85);border:1px solid var(--line);border-radius:999px;padding:5px 12px;font-size:.66rem;color:var(--fg)}
.dm-wrap{position:relative}
.dm-menu{position:absolute;left:0;top:calc(100% + 10px);z-index:20;min-width:260px;background:var(--card);border:1px solid var(--line);border-radius:16px;padding:10px;display:grid;gap:2px;transform-origin:top left}
.dm-menu[hidden]{display:none}
.dm-title{color:var(--mut);padding:6px 12px}
.dm-menu a{display:flex;justify-content:space-between;align-items:center;min-height:48px;padding:0 12px;border-radius:10px;text-decoration:none;font-weight:600}
.dm-menu a:hover,.dm-menu a:focus-visible{background:#2E2E35}
.todo{color:var(--mut);font-size:.62rem}
.dm-scrim{display:none}
.swipe{display:flex;gap:16px;overflow-x:auto;scroll-snap-type:x mandatory;-webkit-overflow-scrolling:touch;overscroll-behavior-x:contain;padding-bottom:12px;scrollbar-width:thin}
.swipe .tile{flex:0 0 clamp(220px,24vw,300px);scroll-snap-align:start}
.swipe .tile p strong{color:var(--fg)}
.small{font-size:.88rem;margin-top:14px}
.reel .section-head{margin-bottom:32px}
@media (max-width:900px){
 .hero{grid-template-columns:1fr;grid-template-areas:"k" "h" "p" "c" "n" "l";padding-top:28px}
 .hero-phone{width:min(64vw,260px);margin:20px 0 24px;justify-self:start}
 .hero .lead{margin:20px 0 0}
 .swipe .tile{flex-basis:64%}
 .dm-menu{position:fixed;left:0;right:0;bottom:0;top:auto;border-radius:20px 20px 0 0;padding:16px 16px calc(16px + env(safe-area-inset-bottom));transform-origin:bottom}
 .dm-scrim{display:block;position:fixed;inset:0;background:rgba(14,14,16,.6);z-index:19}
 .dm-scrim[hidden]{display:none}
}
/* v1.2 mobile hero trim */
@media (max-width:900px){
 .proto-bar{padding:4px 10px;font-size:11px}
 .nav{padding:10px 20px}
 .hero{padding-top:18px;padding-bottom:40px}
 .hero .eyebrow{margin-bottom:10px}
 .hero h1{font-size:clamp(2rem,8.6vw,2.6rem)}
 .hero-phone{width:auto;height:clamp(200px,calc(100svh - 470px),440px);aspect-ratio:9/16;margin:14px 0 16px}
 .hero-cta .btn{min-height:48px}
 .hero .note{margin-top:14px}
}
/* v1.3: on small phones, pill moves to bottom so the ad's own "AI ad · demo brand" tag (top-left, ~14-17% down) and captions (<=74% down) stay clear */
@media (max-width:900px) and (max-height:780px),(max-width:419px){
 .pill{top:auto;bottom:10px}
}
/* v1.3 intro monogram */
.intro-mark{grid-area:m;display:block;margin-bottom:14px}
.hero{grid-template-areas:"m p" "k p" "h p" "l p" "c p" "n p"}
.hero .eyebrow{align-self:start}
@media (max-width:900px){.hero{grid-template-areas:"m" "k" "h" "p" "c" "n" "l"}.intro-mark{width:40px;height:40px;margin-bottom:10px}}
/* v1.3 kinetic keyword */
.kw{font-style:normal;position:relative;display:inline-block}
.kw-sweep{position:absolute;left:-.04em;right:-.04em;bottom:.06em;height:.16em;background:var(--lime);transform:scaleX(0);transform-origin:left center}
/* v1.3 before/after */
.ba-section{border-top:1px solid var(--line)}
.ba-inner{max-width:1320px;margin:auto;padding:clamp(56px,7vw,96px) clamp(20px,4vw,56px);display:grid;grid-template-columns:1fr auto;gap:56px;align-items:center}
.ba{position:relative;height:min(78vh,700px);aspect-ratio:9/16;border-radius:24px;overflow:hidden;border:1px solid var(--line);background:var(--card)}
.ba-img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}
.ba-clip,.ba-clip-in{position:absolute;inset:0;overflow:hidden}

.ba-line{position:absolute;top:0;bottom:0;left:0;width:2px;background:#fff;transform:translateX(var(--ba-x,100%))}
.ba-tag-b{top:auto;bottom:12px;left:12px}.ba-tag-a{top:auto;bottom:12px;left:auto;right:12px}
/* v1.3 pinned reel (desktop) */
@media (min-width:901px){.reel.pinned .swipe{overflow:visible;scroll-snap-type:none}.reel.pinned .swipe .tile{flex-basis:clamp(300px,30vw,420px)}}
@media (max-width:900px){.ba-inner{grid-template-columns:1fr;gap:28px}.ba{height:auto;width:100%;max-width:340px}}
/* reduced motion: static before/after side by side */
.rm .ba-clip,.rm .ba-clip-in{transform:none}
.rm .ba-line{display:none}
.rm .ba{display:grid;grid-template-columns:1fr 1fr;aspect-ratio:9/8;height:auto;width:min(100%,640px)}
.rm .ba-img,.rm .ba-clip,.rm .ba-clip-in{position:relative;inset:auto}
.rm .ba > .ba-img{grid-column:1}.rm .ba-clip{grid-column:2;grid-row:1}
.rm .ba-img{height:auto;aspect-ratio:9/16}
.reel-end{flex:0 0 auto;display:flex;flex-direction:column;justify-content:center;gap:16px;padding:0 24px}
@media (max-width:900px){.reel-end{flex-basis:64%;scroll-snap-align:start}}
@media (min-width:901px){
 .reel.pinned{min-height:100vh;display:flex;flex-direction:column;justify-content:center;padding-top:40px;padding-bottom:40px;max-width:none}
 .reel.pinned .swipe{align-items:center;gap:28px;padding-left:max(0px,calc((100vw - 1320px)/2))}
 .reel.pinned .section-head{flex:0 0 min(520px,38vw);margin:0}
 .reel.pinned .swipe .tile{flex-basis:min(340px,calc((100vh - 220px)*9/16))}
 .reel.pinned .reel-end{flex-basis:360px}
}
/* v1.3.1 fix: desktop reel overflow-x. Root cause: .reel.pinned .swipe is overflow:visible and its tiles extend far past
   the viewport (it is moved with transform), so the wide track widened the document. Clip it at the pinned section. */
@media (min-width:901px){.reel.pinned{overflow:clip;width:100%}.reel.pinned .swipe{padding-left:max(0px,calc((100% - 1320px)/2))}}
/* v1.3.1 fix: mobile before/after. Pinned stage = viewport minus sticky nav (pin starts below the nav, JS sets --navh) */
@media (max-width:900px){
 .ba-section .ba-inner{height:calc(100svh - var(--navh,60px));grid-template-columns:1fr;grid-template-rows:auto minmax(0,1fr);gap:14px;padding:16px 20px;align-items:stretch}
 .ba-section .section-head{margin:0}
 .ba-section .section-head .eyebrow{margin-bottom:6px}
 .ba-section .section-head h2{font-size:clamp(1.5rem,6.6vw,2rem)}
 .ba-section .section-head p.muted{font-size:.88rem;line-height:1.45;margin-top:6px}
 .ba-section .ba{height:100%;width:auto;max-width:100%;justify-self:center;aspect-ratio:9/16}
 .rm .ba-section .ba-inner{height:auto}
 .rm .ba-section .ba{height:auto;width:min(100%,640px)}
}
@media (max-width:900px){.ba-section .ba-tag-a{top:12px;bottom:auto;right:12px}}